Today, we’re inundated with email marketing campaigns, and yes, some of it still feels spammy, but there’s no denying the impact a well-crafted message can have on your customers—not to mention CRM and lead nurturing. By 2025, research suggests there will be 4.6 billion global email users.
Email Marketing strategy & tips in 2024
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What is Email Marketing?
What is the History of Email Marketing?
Email marketing started a long time ago when a guy named Gary Thuerk sent out the first mass email in 1978 to promote computers. Back then, people didn’t use email like we do now, but it caught on slowly. In the 1990s and early 2000s, email marketing got bigger as more companies realized its potential. But there was a problem: spam.
started getting too many unwanted emails. To fix this, rules were made, like the CAN-SPAM Act in 2003, to control commercial emails. Since then, email marketing has stayed important. Nowadays, businesses use it to talk to customers, sell things, and make their brand known. It’s a simple and effective way to reach people.
The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the “@” symbol in email addresses to the world.
Top 6 Email Marketing Tools or Platform in 2024
1. Mailchimp
2. MailBluster
3. Active Campaign
4. Sender
5. Drip
6. Convert Kit
1. Mailchimp
Part of the reason MailChimp became well-known in the email marketing industry so long ago was that it is free to use (up to a certain point).
Beginners will find this platform quite useful as it allows them to build lists from scratch, import subscribers, personalize emails, and track all of this from inside the same platform.
Even better, you can use it to improve your CTAs in an effort to increase subscriber count. Additionally, they offer a ton of fantastic email newsletter designs!
2. MailBluster
A easy to use tool for managing your mass email marketing campaign is MailBluster. It provides double opt-in, list division, email A/B testing, cost-effective email campaigns, and simple, easy-to-use features. Additionally, you can receive a ton of templates, drag-and-drop email composer, interactive forms, campaign automation, and real-time tracking with reports.
3. Active campaign
ActiveCampaign is an email marketing automation platform. Using drag-and-drop controls, you can segment your automated messages and use personalization for a better individual appeal.
This platform also features automated workflows, autoresponders, and other tools to improve your efficiency.
4. Sender
Check out Sender if you’re searching for a very affordable all-in-one marketing platform that allows you to easily manage SMS and email campaigns from a single, user-friendly dashboard.
In addition to providing enough access to all Premium features, such as segmentation and automated processes, each plan gives users access to an extensive library of ready-to-send email newsletters, embeddable forms, and popups.
Given the emphasis they place on their own infrastructure and IP control, as well as their strict no-spam policy on the backend, it is not unexpected that Sender is one of the few email marketing solutions that makes the claim that it has a strong focus on inbox delivery.
5. Drip
Drip campaigns are a must for any modern email marketer, which is why Drip tries to make it easy.
It’s a tool focused on email automation and personalization, giving you the opportunity to automatically send emails to first-time buyers, shopping cart abandoners, repeat customers, and other promising prospects
6. Convert Kit
What good is an email newsletter if it doesn’t result in more clicks or conversions? ConvertKit is an email marketing platform designed to improve your bottom line results.
You can use it to automate your email newsletter campaigns, build opt-in forms for your readers, and monitor a dashboard, where you can track the email metrics that matter most to you.
Benefits of Email marketing in 2024
Email is third most popular Social media platform for B2B marketing and distribute content of your product or service. The number of uses of email is set to grow 4.48 billion use in 2024. 53% marketer are used email marketing for digital marketing in 2024
1. Cost-effective: Compared to traditional marketing channels like print or TV, email marketing is relatively inexpensive. There are often no printing or postage costs associated, making it a cost-effective option, especially for small businesses.
2. Wide Reach: With billions of people using email globally, it provides a vast reach potential. You can reach a large audience with a single email campaign, allowing you to connect with customers across different demographics and locations.
3. Targeted Communication: Email marketing allows for precise targeting. You can segment your email list based on various factors such as demographics, purchase history, or engagement level, ensuring that your messages are relevant to each recipient.
4. Personalization: Personalized emails have higher open and click-through rates. Email marketing platforms enable you to personalize emails with recipients’ names, preferences, and past interactions, making your messages more engaging and relevant.
5. Measurable Results: Email marketing provides detailed metrics to track the performance of your campaigns. You can monitor metrics such as open rates, click-through rates, conversion rates, and more, allowing you to analyze the effectiveness of your campaigns and make data-driven decisions to optimize future efforts.
6. Increased Brand Awareness:Regular email communication helps keep your brand top-of-mind for your audience. Consistent messaging and valuable content in your emails can strengthen brand awareness and loyalty over time.
7. Drive Traffic and Conversions: Email marketing can drive traffic to your website, blog, or social media platforms, increasing the chances of conversions. By including compelling calls-to-action (CTAs) in your emails, you can direct recipients to take desired actions, such as making a purchase, signing up for a webinar, or downloading a resource.
8. Automation and Efficiency: Email marketing automation allows you to set up triggered emails based on specific actions or criteria, such as welcome emails, abandoned cart reminders, or anniversary greetings. Automation saves time and ensures timely communication with your audience.
9. Easy to Get Started: Setting up an email marketing campaign is relatively easy and doesn’t require specialized technical skills. With user-friendly email marketing platforms, you can create professional-looking emails, manage your subscriber list, and track results with minimal effort.
10. Global Reach: Email knows no geographical boundaries, making it an excellent tool for businesses targeting international markets. Whether you’re a local business or a global enterprise, email marketing enables you to reach customers worldwide with minimal logistical
Email marketing tips to get you started
1. Define Your Goals: Determine what you want to achieve with your email marketing campaign. Whether it’s driving sales, increasing brand awareness, or nurturing leads, having clear goals will shape your strategy.
2. Build a Quality Email List: Focus on building a quality email list rather than just a large one. Ensure that your subscribers have opted in and are genuinely interested in your content. You can do this through sign-up forms on your website, social media, or events.
3. Personalize Your Emails: Personalization is key to engaging subscribers. Use their names in the subject line and content, segment your list based on demographics or behavior, and tailor your messages accordingly.
4. Create Compelling Content: Your emails should provide value to your subscribers. Whether it’s informative articles, special offers, or exclusive content, make sure it’s relevant and engaging.
5. Optimize for Mobile: Most people check their emails on mobile devices, so make sure your emails are mobile-friendly. Use responsive design and keep your subject lines and content concise.
6. Craft Attention-Grabbing Subject Lines: Your subject line is the first thing subscribers see, so make it catchy and relevant. Experiment with different styles to see what resonates with your audience.
7. Include a Clear Call to Action (CTA): Every email should have a clear purpose, whether it’s to make a purchase, sign up for an event, or read an article. Make your CTAs prominent and compelling.
8. Test and Iterate: Don’t be afraid to experiment with different email formats, subject lines, send times, and CTAs. Use A/B testing to see what works best for your audience and refine your strategy accordingly.
9. Monitor Metrics: Keep track of key metrics like open rates, click-through rates, and conversion rates to gauge the success of your campaigns. Use this data to identify areas for improvement and optimize your future campaigns.
10. Stay Compliant: Make sure your email marketing practices comply with regulations like GDPR or CAN-SPAM. Always provide an option for subscribers to opt out, and respect their preferences.
Email Marketing FAQ
An email marketing campaign is a scheduled series of emails used to nurture leads and current customers to encourage engagement and increase sales. Each individual email leads to a specific call-to-action, i.e. getting users to sign up, book a call, continue reading, or add a product to their cart.
Email marketing tools are tools marketers use to create, send, test, optimize, and report on their email campaigns. One of the most common email marketing tools is an email service provider, or ESP, like Campaign Monitor.
Free email marketing tools are applications or software you can use to enhance your email marketing efforts at no cost. While many platforms offer free email marketing tools, Mailchimp provides you with more robust features for free–not free as in free for a limited time or free after making a purchase.
